Brand

BETTERKIND

BETTERKIND — logo
BETTERKIND — cover image

About

Delicate comfort, confident femininity

Led by director Ahyoung Choi, BETTERKIND is built around the idea of Delicate Comfort Femininity. Menswear references such as mac coats and safari jackets are softened with signature strings and generous pockets to balance strength with ease. Tailored outerwear, shirts, dresses, and coordinated separates form a relaxed wardrobe beyond short-lived trends.
Country
KR
City
Seoul
Category
womenswear
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